Anyone who follows Burger King on Twitter is familiar with the hilarious, yet off-color nature of their new Offensively Spicy campaign for Fiery Chicken Fries. From curse words to innuendos, Burger King is pushing the envelope in food marketing.
But with a ridiculous, though funny series of #HotterThan tweets and mock conversations featuring Fiery Chicken Fries, the brand has brought a very serious question to light. How far is too far with food marketing?
The food industry has always had a sensual image and the words used in product descriptions, ad campaigns and public communications often toe the line between sexy and scandalous. Burger King’s campaign is certainly doing just that.
What do you think of Burger King’s Offensively Spicy campaign and Shock Marketing in general?